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In the case of nicotine-containing tobacco products, it is not possible to make a general assessment of how strong a snus really is based on the nicotine content. The perceived strength of a snus depends on other factors than just the nicotine content. Snus manufacturers are not obliged to state the exact nicotine content, but rather the nicotine strength that is perceived when consumed. In the case of Velo Snus, for example, this is indicated with points. The more dots are filled in, the stronger the snus is.

How much nicotine does snus contain?

The nicotine content of snus is different for each product. However, the nicotine content is classified in the same categories for all brands:

  • 1 to 10 mg/g nicotine = normal snus
  • 11 to 20 mg/g nicotine = strong snus
  • 20 to 43 mg/g nicotine = very strong snus
  • Over 44 mg/g nicotine = ultra-strong snus

You can always find the exact nicotine content of all our products under the "Additional information" tab.

As an alternative to nicotine-containing snus, we also carry the Scooper Energy brand in our range. All Scooper Energy snus is 100% tobacco and nicotine free. Instead of nicotine, Scooper Energy contains between 40 mg/g and 80 mg/g of caffeine. These caffeine snus are ideal for people who want to avoid coffee or an energy drink.

How much nicotine is in a cigarette?

A cigarette contains an average nicotine content of 12 mg/g nicotine per cigarette. However, only 2 - 3 mg/g of the 12 mg/g of nicotine contained in a cigarette are absorbed by the body.

It is often claimed that the nicotine content of snus is much higher than that of a cigarette. We cannot confirm this as there are different nicotine strengths in snus. Based on our sales figures, we know that snus with a nicotine content of between 10 mg/g and 20 mg/g are the most popular.

Even with snus, not all of the nicotine content is absorbed by the body. The body can absorb a maximum of 15 % nicotine from a snus.

Here is a brief example:

The Velo Freeze contains 16 mg/g nicotine. This means that our body can absorb a maximum of 2.4 mg/g nicotine. If this is compared with the nicotine absorbed from a cigarette, this snus is right in the middle.  

Perceived strength of snus in contrast to nicotine content

The perceived strength of a snus depends not only on the nicotine content, but also on the taste, moisture and pH value. A snus with a high moisture content tends to run faster than a snus with a lower moisture content. With a snus that runs quickly, the nicotine enters the body much faster. Many people refer to this as a "flash". The disadvantage of this is that the effect will not last as long as with a snus with a low moisture content.

Is 20 mg nicotine a lot?

We are often asked if 20 mg nicotine is a lot. If you are a beginner, we recommend a snus with a low nicotine content such as Skruf Super White Fresh #2. This Skruf snus contains 8 mg/g nicotine and is ideal for beginners.

Experienced snus users can try a snus with 20 mg nicotine without any problems. We can recommend the Velo Artic Frost Max for this.

Which snus are the strongest in our range?

Our strongest snus brands include Siberia, Odens and Pablo. These snus brands contain a nicotine content of between 30 - 45 mg/g nicotine. As snus should be a pleasure, we only recommend these brands to experienced snus users.  

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